IMPORTANT: Always call the business before going to take the factory tour. We try and keep our data s up-to-date as possible but you should always check first.
Trek Bicycle Corporation
801 West Madison St,
Waterloo, WI 53594
Latitude: 43.18102 Longitude: -89.002828
This tour is free
Trek is a privately held corporation that still resides in Waterloo, the small town in Southeastern Wisconsin where in 1976 five employees started making hand-built bicycle frames in an old wooden barn.
Nearly a quarter century later, Trek is the world leader in bicycle products and accessories, with 1,500 employees worldwide.
Our designers and engineers incorporate the most advanced technology available into Trek products, resulting in many industry innovations. The award-winning Y bike. Alpha aluminum, OCLV and OCLV HC carbon fiber frame materials. The Pro Race geometry. Y Foil, Variable Rate Suspension (VRX), Women's Specific Design (WSD), Soft Tail Pro (STP), and Hilo triathlon bikes.
Our dedicated dealer network promotes the Trek brand from Argentina to Singapore. Wherever you go around the globe, chances are you'll meet someone who owns a Trek.
And our loyal Trek customers share our passion for cycling, and provide us with ideas on how to make a better bike.
Together, Trek employees, dealers and customers will continue to move the sport forward through the next 25 years and beyond.
During the tour you will visit the frame factory, sales offices, business offices and corporate headquarters.
Tours are available at our Waterloo headquarters on Wednesdays at 10 AM. Tours are wheelchair accessible, last approximately one hour and are open to anyone 4 years and up. Closed toed shoes and safety glasses (provided) must be worn at all times during the factory portion of the tour. For groups of 10 or more, please call 920-478-2191 x 12049 a minimum of five days prior to the date you would like to join the Waterloo headquarters tour.