Factory Tours

Factory Tours USA

Celebrating American Imagination and Industry!

Factory Tours USA

IMPORTANT: Always call the business before going to take the factory tour. We try and keep our data s up-to-date as possible but you should always check first.

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Dr Pepper Museum and Free Enterprise Institute
300 South 5th Street, Waco, TX   76701
Email Address: [email protected]
Click here to go to the company web site

Built in 1906 by architect Milton Scott, the Artesian Manufacturing and Bottling Company was the first building dedicated to the manufacturing of Dr Pepper. Creating a Dr Pepper Museum was the vision of a few devoted enthusiasts of both Dr Pepper and its history. The Artesian Manufacturing and Bottling Company became the Dr Pepper Museum in 1989, then the Dr Pepper Museum and Free Enterprise Institute in 1997. Today it is the Museum’s largest artifact and a tribute to the imagination and talent that fueled Dr Pepper’s success throughout the years.
The Museum and Free Enterprise Institute opened to the public in May of 1991 and has attracted over 2,000,000 visitors.

The Dr Pepper Museum and Free Enterprise Institute is dedicated to being the finest museum in the world devoted to telling the story of the soft drink industry and to using this industry as a practical model of the free enterprise system.
The Dr Pepper Museum includes the original 1906 bottling plant, a newly renovated courtyard and parking lot, and the historic Kellum-Rotan building. The Kellum-Rotan building was built in the 1880s, making it one of the oldest buildings remaining in downtown Waco. It is currently used to house the Museum’s collection and in the future will house the Museum’s administrative offices and additional exhibits. Both the Dr Pepper Museum and the Kellum-Rotan building are excellent examples of important American architecture and accurately preserved structures.
The Dr Pepper Museum holds one of the finest collections of soft drink memorabilia in the world. The items are not just Dr Pepper-related. All soft drink brands are welcome at the Dr Pepper Museum! From Pepsi-Cola to Kickapoo Joy Juice, the collections are a resource for information about the entire soft drink industry. The Dunagan Archives, soft drink related publications, audio-visual media, both the Dr Pepper Company and Dr Pepper Museum annals, and numerous original photographs are contained in the archival collections. The Dr Pepper Museum is frequently called upon to open the collections and archives to academic research, the motion picture and television industry, exhibition and graphic designers, and other museums making it a treasured public resource.
There are more than just exhibits to experience while you’re at the Museum. From live demonstrations and informative talks by our Interpretation staff to collectibles in the Gift Shop and handmade treats in the Soda Fountain, there is something more for everyone to experience. The Museum is located in the center of Downtown Waco, which is a bustling tourist destination. Be sure to take in the other must-see attractions within easy walking or driving distance.
Things To Do:
– Liquid Labs
– Gallery Talks
– Soda Fountain
– 10-2-4 Collectors Club
– Rent The Museum
– Pop-Up Saturday
– First Friday

Monday – Saturday:
10 AM to 5:30 PM
12 PM to 5:30 PM

Other Information
Adults: $10
Senior Adults: $8
Students and children: $6
Military with ID: $8
Educators with ID: $8
4 years and under: Free
Visitors who purchase admission tickets are able to explore the Museum at their own pace.
Guided tours must be booked at least one week in advance are are only available for groups of 10 people or more.
The Dr Pepper Museum & Free Enterprise Institute is open year-round except on Easter, Thanksgiving, Christmas Eve, Christmas Day, and New Years Day.

For site problems or suggestions please use the contact form HERE