IMPORTANT: Always call the business before going to take the factory tour. We try and keep our data s up-to-date as possible but you should always check first.
Dale Earnhardt, Inc.
Dale Earnhardt Hwy 3,
Mooresville, NC 28117
Latitude: 35.513208 Longitude: -80.769301
This tour is free
Formed by Dale and Teresa Earnhardt in February of 1980, Dale Earnhardt, Inc. has certainly grown from its humble beginnings.
In 1983, Teresa became the first person on the payroll assisting Dale in his racing ventures. The first ?corporate headquarters? was a three-bay garage where Dale had an office.
As the need for additional space for race cars and equipment grew, Dale and Teresa moved the offices into a brick house located next door on Coddle Creek Highway. There were five offices for a handful of employees with Dale Earnhardt, Inc. fielding a part-time Busch Series team for its namesake.
To say the team was successful would be an understatement. Dale and his team won 21 races, had 65 top-fives and 76 top-10 finishes.
While racing was a part-time job, the business side of Dale Earnhardt, Inc. was a full-time initiative. The popularity of racing was growing, and Dale was leading the industry in merchandise and sponsorship sales. That little office house was selling some big sponsorships that are still part of the Dale Earnhardt, Inc. corporate structure today.
When Dale and Teresa fielded a full-time Busch Series team and added a Craftsman Truck Series team in 1995, another shop had to be built. Jeff Green was the Busch driver through the 1995 and 1996 seasons. Ron Hornaday drove the truck from ?95-98 with NAPA Auto Stores as the sponsor.
In that second season, Hornaday and NAPA gave Dale Earnhardt, Inc. its first NASCAR Championship and repeated the achievement in 1998. In 1997, a young Modified ace from East Northport, N.Y. was called upon by Dale to drive his Busch car.
Enter Steve Park. But, he almost lost out on his chance when he didn?t believe the phone call from Dale really came from Dale.
?I just got back from the Saturday-night track when there was a message on my machine from someone saying he was Dale Earnhardt and wanted to talk to me,? Steve said. ?Well, I didn?t believe it and thought it was just one of my buddies playing a prank on me.
?Two days later, the phone rang again and in an instant I knew who it was. It was the real deal Dale and I was all ears.?
Steve took over the Busch ride with ACDelco as the sponsor for the 1997 season. He won three races en route to Rookie of the Year honors and finished third in points.
As the need for employees and race cars grew, so did the need for office space. In June of 1999, Dale and Teresa proudly opened the doors to the beautiful headquarters with administration offices, exquisite Trophy Room, showroom, retail store and home of the 1 Pennzoil team.
The golden exterior shines like a symbol of success in the light of day and the black marbled entrance commands respect upon entry. The architectural beauty of the main complex has become a ?must see? for race fans visiting the town called ?Race City USA.? It truly has become a corporate headquarters in every sense.
In 1998, Steve Park was moved to the Winston Cup Series ranks with Pennzoil on board with the 1 Chevrolet. That left the seat for the Busch Series car open for a new driver and Dale didn't have to look far for a replacement.
Dale Earnhardt Jr. spent some years racing in the Street Stock and Late Model ranks at tracks in the Carolinas. In 1996, he made the jump into NASCAR with his inaugural Busch Series start at Myrtle Beach (S.C.) Speedway.
Dale Jr. went on to capture the Busch Rookie of the Year honors in 1997 and Series Championships in 1998 and 1999. It was time for the company to grow once again and that brought forth the expansion of another new building.
Escalating the fact was that Dale Jr. and his Busch team were going Winston Cup racing for the 2000 season.
So, the red brick house that once served as the Dale Earnhardt, Inc. office was sacrificed and bulldozed to make way for Dale Jr. and the 8 Budweiser team. In that complex, the fabrication shop, licensing department, engineering and show car program offices can be found.
While a physical expansion hasn?t taken place since 1999, the company has grown internally. NAPA and Dale Earnhardt, Inc. teamed together to move from Busch racing in 2000 to the Winston Cup ranks for 2001. That same shop now houses the 15 NAPA Chevys for Michael Waltrip.
As one of the premier race teams in NASCAR housed on 14 acres of land and utilizing 200,000 sq. feet of building space, Dale Earnhardt, Inc. serves as the benchmark for success in motorsports.
That is a fantastic and beautiful facility. There are immense windows through which one can view cars being worked on, etc, and a fascinating display of memories of Dale Earnhardt, Sr. There is also a store selling items of interest to fans.
The Showroom & Retail Store of Dale Earnhardt, Inc. are open to the public:
Monday to Friday 9:00 AM - 5:00 PM
Saturday 10:00 AM - 4:00 PM
Hours are usually extended during Race Week and may change if a special event is being held on property. To ensure proper hours call our toll free number at 1-877-DEI-ZONE before traveling.
This information was brought to you by a contributing member:
Victoria A. Pickrell