IMPORTANT: Always call the business before going to take the factory tour. We try and keep our data s up-to-date as possible but you should always check first.
1400 West Henry Street,
Sedalia, MO 65301
Latitude: 38.7196839 Longitude: -93.2427829
Email Address: [email protected]
For over 60 years Sierra Bullets has been dedicated to the manufacture of the most accurate bullets in the world. This commitment to performance has established a "Tradition of Precision" for which Sierra is known throughout the world.
Over the years, much has changed in the industry and in the marketplace. One common thread running throughout this time however, has been Sierra's focus on bullets. Hunting and target bullets for rifles and handguns are the only products we make and we work hard to make them better than anyone else. If you consider the large number of serious shooters who use nothing but Sierra and the many accuracy records held by marksmen shooting Sierra bullets, we believe we accomplish our objective of a better bullet.
Sierra began in 1947 in the California Quonset hut building pictured on the front cover of the reloading manual. At the time, the second world war had just ended, shooting popularity was rising to unprecedented levels and the supply of high quality ammunition was limited. Shooters were discovering that to satisfy their own demand, reloading was the answer. Frank Snow, Jim Spivy and Loren Harbor recognized this and created Sierra Bullets to help fill the void. A few years later, an accomplished competitive shooter named Martin Hull joined Sierra. Martin brought with him an understanding of the market and the ability to translate ideas into a finished product. He was the manager of our ballistics laboratory for nearly 20 years. In 1969, Bob Hayden joined Sierra as Manager of Operations for The Leisure Group, who at the time was Sierra's parent company. An engineer by trade and an avid hunter, Bob has led Sierra through years of tremendous growth while greatly expanding Sierra's product offering.
In 1990, Sierra left its factory in Santa Fe Springs, California for a new beginning in Sedalia, Missouri. Armed with years of experience in the manufacturing and testing of our quality bullets, Sierra designed and built one of the industry's most advanced manufacturing facilities. While integrating the best of the old with the new, we enhanced our tool and die shop, upgraded our metallurgical laboratory and quality control systems, redesigned our process for washing and polishing bullets and improved our bullet assembly equipment. Our shining star however was the construction of an underground, 300 meter, test range, the longest privately owned underground bullet test facility in the world. Without it, we would not be able to conduct the degree of accuracy testing necessary for our stringent quality control requirements, nor would we be capable of producing the reloading manuals at the level we do.
Another significant addition to the Sierra arsenal was the development of our Bulletsmiths service and Toll Free Tech Line. Every weekday, literally hundreds of shooters and reloaders call our toll free number and talk with one of our experienced ballistic technicians. Even if a caller is not using a Sierra bullet, our technicians are trained to have the answers to their questions about products, methods and performance. At the time of this writing, over 40,000 calls were answered in one year alone by our staff of seven. Sierra's toll free number is 800-223-8799. It is manned from 8 a.m. to 10 p.m. Monday through Friday and is available in the United States and Canada.
Since our move from California to Missouri, many people have toured our new plant. We welcome visitors and advance reservations are not required. Because there are no regularly scheduled tours, there may be a short wait for your guides (who happen to also be the Ballistic Technicians). Hours are 10:00 am to 3:00 pm, Monday thru Friday. Large groups will require some notice, but for families or individuals, come on in and we'll make the delay as short as possible. The tour will take about 45 minutes and makes a great way to break up a trip.